Big changes are coming up for Total Rewards, the premier casino loyalty program of Caesars Entertainment, and we’ve got a sneak preview of what’s ahead.
For starters, the decade-old loyalty program will get a schmanzy new logo.

This blog is big fan of casino newness.
According to those involved in the logo’s development, the new logo is intended to “capture the energy and excitement of the program, and to illustrate the global network of experiences to which guests have access just by virtue of being a Total Rewards member.” Translation: Schmanzy.

We're kind of digging it on the black, too.
Starting March 1, 2012, Total Rewards will be unveiling new Total Rewards cards featuring “light trails,” a design element that “reflects the energy, fun and possibility that Total Rewards represents.”

Robin Kline, whomever you might be, you just had your TR card blinged out.
Oh, like we weren’t going to breach security and share all the new card designs.

Total Rewards bling, times three.
To kick off the new look and benefits of Total Rewards, Caesars Entertainment will also launch a massive giveaway starting March 1, 2012.
The “Escape to Total Rewards” giveaway will boast a mind-boggling 90,000 prizes. Ninety. Thousand. Where is that “bold” function? That should be bolded.
The “Escape to Total Rewards” giveaway will feature three ways to win, including Instant Win prizes, a Grand Prize Experience sweepstakes and a “Collect and Win” component.
The Grand Prizes include a trip for two to Emerald Casino in South Africa, as well as three “Las Vegas High-Roller Experiences” featuring private XOJET service and four nights at any Total Rewards resort in Las Vegas. This blog loves it some free Las Vegas stuff! Especially the “private jet” kind.
More details about the giveaway will be available soon. Trust us, you’ll be hearing about it. In the meantime, keep an eye on TotalRewards.com for all the latest.

The new Total Rewards look is being revealed in the Spring issue of Total Rewards magazine.
The new iteration of Total Rewards has been a year in the making, and the program itself is receiving an infusion of new benefits and features. Many of the new features won’t kick in until April, 2012, but some of the highlights are worth noting. Remember, these are just a few of the benefits being added to what is already one of the most expansive loyalty programs out there.
Total Rewards members will soon get exclusive access to pre-sale show tickets at many Total Rewards destinations. The new “first-in-line access” means members will get the chance to snag tickets before the general public, which means the best seats in the house even for the most popular shows.
Total Rewards members will also receive members-only pricing at many Caesars Entertainment resort restaurants across the country.

This was the only photo we could find. You get the idea.
Another new benefit will be that, starting April, members will be able to redeem Reward Credits (sometimes referred to as “Total Rewards points”) for free play at any Total Rewards casino, any day, every day.
Other benefits will include the ability of Platinum, Diamond and Seven Stars members to share their Reward Credits with friends who are also Total Rewards members. Learn more about Total Rewards tiers.
Another great bonus of Total Rewards membership? Members will be able to use Reward Credits to buy into official World Series of Poker events. The last Main Event winner got $8.7 million. (Your results may vary.)
Total Rewards will also offer even deeper discounts at participating retail stores at Total Rewards resorts.

You don't have to tell this blog twice.
One to watch: Soon, Total Rewards members who qualify will be designated “TR Insiders.” This status will give them access to exclusive events and promotions, select gaming tournaments and dining events organized especially for TR Insiders.
The bottom line? Total Rewards, and casino loyalty programs, will never be the same. Total Rewards was the original, and it’s still the best, and getting even better.
We’ll bring you more news on the rejuvenated Total Rewards and the massive prize giveaway soon. Totally.